StraightUp Original

StraightUp Original

Your weekly guide to brand building…the pop culture way! In your inbox every Saturday, for the free.

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The PlaybookThe Playbook
+1+1
🔌 Your launch plan needs a pre-launch plan

🔌 Your launch plan needs a pre-launch plan

6 takeaways from Kendrick Lamar's playbook 📓

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Shaunda Head
The PlaybookThe Playbook
+2+2
🔌 The business of being yourself

🔌 The business of being yourself

What we can learn from Tabitha Brown about authenticity + obedience 📝

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Shaunda Head
The PlaybookThe Playbook
+1+1
🔌 What is brand positioning?

🔌 What is brand positioning?

Strategies from Victoria Monet's playbook 📓

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Shaunda Head
That New NewThat New New
+1+1
🔌 This marketing strategy needs to be studied

🔌 This marketing strategy needs to be studied

Beyonce was the perfect lead-in 🐝

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Shaunda Head

Archive

🔌 The "background" work that builds your brand

🔌 The "background" work that builds your brand

Take it from Luther Vandross himself 🎙

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Shaunda Head
Major KeysMajor Keys
🔌 How Beyonce makes YOU better at your craft

🔌 How Beyonce makes YOU better at your craft

It's about being revolutionary 🧨

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Shaunda Head
Major KeysMajor Keys
+1+1
🔌 How we built brands in 2024

🔌 How we built brands in 2024

ICYMI ➡️ Cheatcodes for better marketing + branding

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Shaunda Head
The PlaybookThe Playbook
+1+1
🔌 How to build a memorable brand

🔌 How to build a memorable brand

Calling Doechii to the front of the class 🤓

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Shaunda Head
The PlaybookThe Playbook
+1+1
🔌 The business of being yourself, vol.2

🔌 The business of being yourself, vol.2

How Keith Lee builds his brand as an introvert 🤓

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Shaunda Head
On Brand Or NahOn Brand Or Nah
🔌 Your brand is what people say it is.

🔌 Your brand is what people say it is.

See, Drake has a problem...👀

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Shaunda Head
The PlaybookThe Playbook
+1+1
🔌 Your launch plan needs a pre-launch plan

🔌 Your launch plan needs a pre-launch plan

6 takeaways from Kendrick Lamar's playbook 📓

Shaunda Head
Shaunda Head
The PlaybookThe Playbook
🔌 The story is the campaign...

🔌 The story is the campaign...

Cynthia Erivo + Ariana Grande + the Wicked story behind it all 👯‍♀️

Shaunda Head
Shaunda Head
On Brand Or NahOn Brand Or Nah
🔌 Building a brand that grows with your audience

🔌 Building a brand that grows with your audience

We can do anything that we wanna do 💙

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Shaunda Head
The PlaybookThe Playbook
+1+1
🔌 If you wanna stand out, do this one thing

🔌 If you wanna stand out, do this one thing

How Mariah's brand awareness gives her the ultimate freedom 🎄

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Shaunda Head
Brand PowerBrand Power
+1+1
🔌 Using brand differentiation to launch a new brand

🔌 Using brand differentiation to launch a new brand

LeBron 🤝🏾 The Halo Effect

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Shaunda Head
The PlaybookThe Playbook
+1+1
🔌 Try this to create content that gets remembered...

🔌 Try this to create content that gets remembered...

+ how Glorilla won the week 🙌🏾

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Shaunda Head
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