- StraightUp Original
- Posts
- š Building a brand that grows with your audience
š Building a brand that grows with your audience
We can do anything that we wanna do š
šš¾ Hey Friends,
Ngl getting this newsletter out was tough this week. But! I think I have something to share that might help out a little. Hereās what weāre digging into today:
How a beloved childhood icon still shows up for his audience š¤
Why failure can lead to Godās promise for you š„
In our FAFO era šµ
Todayās email is sponsored by PodPitch š¤©
Are you a StraightUp Originalā¢ newbie?? Join over 2K+ other brand owners using (pop) culture for market research šŗ Subscribe here to get the free weekly issue.
š„° IN PARTNERSHIP WITH PODPITCH š„°
Save 13 Hours Weekly of Podcast Pitching with PodPitch.com
The best way to advertise isn't Meta or Google ā it's appearing on dozens of podcasts that your customers already love.
You could write a few emails yourself to podcast hosts...
Or you could automate thousands of emails going out weekly, pitching your people as the PERFECT next podcast guest.
With PodPitch.com...
Log in with your email
Load your brand info
Click "automate"
Emails pitching your team as the perfect next guest will start sending out automatically to podcast hosts.
Big brands like Feastables are already using it instead of expensive PR Agencies.
š£ THE MANIFESTO š£
These are the House Rules! Get into it.
And when youāre readyā¦memorize it so you know its real!
I AM A STRAIGHT UP ORIGINALā¢.
I am unapologetic in my beliefs and obedient to my gifts.
I do everything with intention because I am passionate about my assignment.
I cannot stand cookie cutterā¦I value MY story.
And I do not ask permission.
I control my own narrative.
š¤ ON BRANDā¦OR NAH? š¤
Itās been a somber week around here.
For my folks who are not in the States, we had a Presidential election this week and the results have left half the country in shambles š
So I want share something a lil bit different today, in case you need it.
I have a 5 years old daughter who is non-verbal and on the autism spectrum. (If you have a child diagnosed with autism then Iām sure youāre already familiar with some of our story.)
We do a lot of the same things over and over again. We love a routine š« and she only eats a handful of foods.
Thing is, when itās TV time, thereās only one show that will do : Blueās Clues.
Now if youāre like me and you were a kid in the 90s, youāll know that there have been 3 different versions of this show.
Steve Burns / Donovan Patton / Josh de la Cruz
You see that last guy on the right? Thatās Josh de la Cruz and he started with the show in 2019. Thatās who my daughter started out watchingā¦
Until the day the tv rolled over into the original Blues Clues show and its OG host, Steve Burns. Apparently, she immediately fell in love š¤£
So yes, my 5 year old is currently obsessed with a guy from the 90s. And whatās interesting about that isā¦Steve has been making a comeback on TikTok of all places.
But heās still the same guy.
This past year, Steve (who is now 51) has gone viral with videos that speak to our inner child and the exhausted adult, all at once.
How does he do it? By just listening. Like Steve always has.
The comments will show you that it broke people wide openā¦ a lot like when Elmo asked how everybody was doing that day on Twitter. Turns out weāve needed a ton of that this year.
Steve left the show in the year 2000, but he still hops on TikTok every month to check in on his āfriendsā.
This Wednesday was no different.
The morning after the election, Steve showed up to sit with us, and this time there were no words.
He just listened and held space. Very on brand.
It actually was the first thing I saw on the socials Wednesday morning and when I tell you I needed it!
If you find yourself feeling lost, sad or even enraged (like me šš¾āāļø) this week, hop on over to Steveās TikTok (or IG) and talk it out.
Itās going to be okay. At least thatās what Steve says.
š A WORD FROM OUR SPONSOR š
Fact-based news without bias awaits. Make 1440 your choice today.
Overwhelmed by biased news? Cut through the clutter and get straight facts with your daily 1440 digest. From politics to sports, join millions who start their day informed.
š„ YOUāVE GOTTA SEE THIS š„
A clip that made the rounds this week that you must take with you on your journey.
Chadwick Boseman speaks on appreciating what God brings you through.
Press play ā¶ļø
TLDR : Jeremiah 29:11
šµ ISSA VIBE šµ
If youāre gonna be coming up with dope ass ideas and strategies, youāre gonna need some dope ass music to inspire you! Hereās a tune that Iāve got on replay this week.
Weāre in our FAFO era so Ariās new single is just what we need rn.
Hit the link below to listen šš¾
šŖ© KEEP THE PARTY GOING šŖ©
Need help bringing your whole self to your brand? Hereās how I can help!
If youāre working your ass off but the math still aināt mathing in your biz, this is for you.
My ACT BRAND NEW Brand Audits are structured to find all the loopholes youāve been missing and plug āem up! Iāll show you exactly whatās goinā on with your brand so you can plan out your next steps with the advice of a Brand Strategist and Messaging Expert (yours truly!).
Click here for all the details.
What'd ya think of today's edition?? |
Enjoying the newsletter?
Please forward it to a friend and tell them to lock in! š¤š¾
Was this newsletter forwarded to you? Subscribe here to get the weekly issue.
Reply