🔌 How Beyonce makes YOU better at your craft

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👋🏾 Okay Friends. I actually hadn’t planned on an email this week after the ‘Best Of’ post from last week but, listen…we gotta have a quick word about Beyonce 🤠

• How being a StraightUp Original™ helps artists 🔑 

• 4 brand values that catapulted Beyonce to peak you gone learn today status📓

• The cost of not following your dreams🔥 

• Post Malone’s contribution to Cowboy Carter 🎵

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📣 THE MANIFESTO 📣

These are the House Rules! Get into it.
And when you’re ready…memorize it so you know its real!

I AM A STRAIGHT UP ORIGINAL™.

I am unapologetic in my beliefs and obedient to my gifts.

I do everything with intention because I am passionate about my assignment.

I cannot stand cookie cutter…I value MY story. 

And I do not ask permission.

I control my own narrative.

🔑 MAJOR KEYS 🔑 

We’ll keep this one short and sweet because I’m still in holiday mode 🎁

But, YES…I cried watching Beyoncé’s halftime show 😩 

In fact, I’m always overly emotional when I watch an artist completely in their zone. As a creative myself, it will always move me. 

ALWAYS. 

So I just wanna leave a few tidbits with you about how Bey has evolved into a once-in-a-lifetime artist by continuing to live the StraightUp Original™ lifestyle every chance she gets.

It’s a way of living, a way of working, a way of…well…art-ing.

 😍 A WORD FROM OUR SPONSOR 😍

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📓  BEYONCE  📓

In her Netflix Christmas halftime show performance, affectionately dubbed the “Beyonce Bowl”, she displayed everything and everyone who is never included and always told ‘no’.

Everyone and everything that still exists, even when ignored.

Opening your eyes to the things ignored has become her manifesto…

Lowriders + cowboys.

Black women singing country. 

Wick locs under cowboy hats.

Juneteenth celebrations.

HBCU bands.

A halftime show done in full marching band style…using the entire field, baby!!

And her child living in her legacy while she’s still here.

If I had to guess, Beyonce’s core brand values probably include:

📌 Never taking no for an answer.

📌 Attention to fucking detailllll. Which by default requires uber extensive layers of knowledge about the subject matter, btw.

📌 Intention. Intention. Intention.

📌 And controlling her own narrative. Beyonce’s brand will always speak last.

You can speak on her, but in the end, it just goes into the void. You will always be proven wrong and in turn, add more fuel to the brand.

It will only grow bigger and more steeped in her values, because of it.

You don’t have to love her or like her, but hey, the gift is the gift, and it goes beyond singing. No matter your taste in music, if you’re a creative (or creator!), studying her art will make YOU better at YOUR craft. 

Don’t say I never told you nothing!

🔥 YOU’VE GOTTA SEE THIS 🔥

A clip that made the rounds this week that you must take with you on your journey.

Steve Harvey always has a good word for us artists, creatives and small biz owners. And he’s got the experience to mean it.

Press Play ▶️

vsgent

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TLDR : Do the thing you were born to do.

🎵 ISSA VIBE 🎵

If you’re gonna be coming up with dope ass ideas and strategies, you’re gonna need some dope ass music to inspire you! Here’s a tune that I’ve got on replay this week.

One of my (many) faves from Beyonce’s Cowboy Carter. Get you somebody that’ll look at you the way Post Malone looked at Bey during this performance!👇🏾

🪩 KEEP THE PARTY GOING 🪩

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