🔌 The story is the campaign...

In partnership with

In partnership with

👋🏾 Hey Friends, here’s what I’ve got for you today!

• How the Wicked marketing campaign is selling the story 📓

• Even a teenaged Tyler, The Creator had confidence + a potty mouth 🔥

• The soon to be Grammy-Award-winning, Doechii 🎵

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📣 THE MANIFESTO 📣

These are the House Rules! Get into it.
And when you’re ready…memorize it so you know its real!

I AM A STRAIGHT UP ORIGINAL™.

I am unapologetic in my beliefs and obedient to my gifts.

I do everything with intention because I am passionate about my assignment.

I cannot stand cookie cutter…I value MY story. 

And I do not ask permission.

I control my own narrative.

📓 THE STORY PLAYBOOK 📓

Stories build relationships ➡️ relationships build businesses.

So these are the questions you want your audience to start asking:

What are my connections to them? How can I empathize with you?

How can I follow your journey? 

How can I insert myself into your journey?

Because once you open the loop, our brains literally need to see it closed.

(Just like a cliffhanger, we need to see what’s next.) 

Our brains are wired that way.

For instance…have you noticed anything about the marketing campaign for the new Wicked movie?

First of all, it’s giving Barbie but…better??

But hey, that could just be me, a full blown creative with a psuedo-theatre kid background 🤷🏾‍♀️

Anyway. 

Their press run has given us Cynthia Erivo in every shade of green, Ariana Grande in every shade of pink, multiple matching tattoos and clip after clip of the two of them crying and fan girling over each other.

I mean…what is going on here?! (👈🏾 Open loop.)

The Wicked story is centered on the relationship between Glinda The Good Witch and Elphaba, The Wicked Witch of the West — two complete opposites.

And here we have two actresses/singers (who likely could not be more different) finishing each others’ sentences.

Now, we gotta watch to see what they’re gonna cry about today. 

Or we gotta hear more about how they got to be this tight over the making of this movie.

Or we gotta hear more about how they manifested this Wicked experience into their reality.

Or we gotta hear how they made the decision to sing all of their songs live during filming, bringing them back to their theatre roots.

The story is the campaign, y’all. And their relationship is the story.

Even Jonathan Bailey (aka Anthony from Bridgerton) got in on the action when he shared that he requested his horse from Bridgerton “act” with him on Wicked, too.

That’s a story.

You always need a story.

And if you’re intentional about it, your funnel can take people from consuming content to taking action, easy.

So what does “being intentional about your story” actually mean? It all boils down to knowing the action you want your audience to take.

It’s never about how dramatic your story is…it’s about how it lands and what it causes your audience to do.

If you pay attention, you’ll see that all of your faves have certain stories you’ll hear them tell over and over again. 

Rachel Rodgers is gonna talk about the time she found herself standing in a bank, begging the manager to allow her to cash a $10,000 check because she couldn’t afford to wait a week for the check to clear.

Amy Porterfield is gonna mention how she was working for Tony Robbins when his guests helped her decide she needed to quit and work for herself.

Myron Golden is gonna let you know about the time he went 18 months without making a sale as an newbie insurance salesman.

Oprah is is gonna sing “I surrender all” while she recalls the day she was walking around the track at a “fat farm” Steven Spielberg called to offer her the roll of Sophia in The Color Purple.

I see you over there nodding ya head because you know those stories, right?! We hear them every day!

All of your faves have a bank of stories they pull from to flesh out their marketing and their messaging, and you will hear them repeatedly because they consistently get the job done!

These are the stories that shift mindsets. 

They promote connection.

They help you visualize the emotion of a moment — how you would feel. How you would react.

So how do you turn your own marketing into a connection campaign that attracts your own raving fans?

Start by choosing just 3 stories from your life experience that tell more about YOU…your voice, your experience, your transformation, your resilience…and use them as the foundation of your content.

(My StoryVision Method™ Workshop helps with this, and it’s free!)

Be intentional. And connect the dots for them, don’t leave it up for interpretation.

You own your own narrative.

(👆🏾 Close loop.)

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🔥 YOU’VE GOTTA SEE THIS 🔥

A clip that made the rounds this week that you must take with you on your journey.

Apparently Tyler, The Creator always had the self confidence he has today 😂 Press play to read the profanity-laced cold pitch that he emailed back in 2008 (at the age of 17!) to help put him + Odd Future on the map.

TLDR : You gotta believe in yourself even if no one else does.

🎵 ISSA VIBE 🎵

If you’re gonna be coming up with dope ass ideas and strategies, you’re gonna need some dope ass music to inspire you! Here’s a tune that I’ve got on replay this week.

Oh nothing, just a lil’ 4x-Grammy nominated Doechii to add to your playlist. She’s up for Best New Artist + Best Rap Album this year. Better jump on the bandwagon now. She’s HER.

Hit the link below to listen 👇🏾

🪩 KEEP THE PARTY GOING 🪩

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