🔌 How we built brands in 2024

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👋🏾 Hey y’all! Some fun news! 

Today marks 3 months of the StraightUp Original™ newsletter 😊 Let’s review some of our most popular posts in case you missed something your brand needs!

• ICYMI : A ‘Best Of’ list your brand can actually use 🔑 

• Issa Rae + Doechii = absolute perfection 🔥 

• A lil Anita for your Saturday 🎵

Today’s email is sponsored by Roku 🤩

Are you a StraightUp Original™ newbie?? Join over 2K+ other brand owners using (pop) culture for market research 📺 Subscribe here to get the free weekly issue.

🥰 IN PARTNERSHIP WITH ROKU 🥰

Run CTV Ads on Roku This Holiday

• Reach holiday shoppers where they’re streaming on Roku 

• Set up, optimize, and measure campaigns in real-time

• Engage viewers with interactive, shoppable on-screen ad formats

Read the holiday guide

📣 THE MANIFESTO 📣

These are the House Rules! Get into it.
And when you’re ready…memorize it so you know its real!

I AM A STRAIGHT UP ORIGINAL™.

I am unapologetic in my beliefs and obedient to my gifts.

I do everything with intention because I am passionate about my assignment.

I cannot stand cookie cutter…I value MY story. 

And I do not ask permission.

I control my own narrative.

🔑 MAJOR KEYS 🔑 

📌 Launch Goals 

📌 More on Marketing 

📌 Branding Bosses 

 😍 A WORD FROM OUR SPONSOR 😍

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🔥 YOU’VE GOTTA SEE THIS 🔥

A clip that made the rounds this week that you must take with you on your journey.

Yes, we talked all things Doechii last week…but this week she dropped a viral Genius Open mic with none other than Issa Rae (another co-sign!), and it’s giving us flashbacks to the Insecure rapping in the mirror days. Perfection!

Press play ▶️

@genius

four-time grammy nominee @Doechii is back on our #openmic stage with the one and only #issarae for an unforgettable performance of her hit... See more

🎵 ISSA VIBE 🎵

If you’re gonna be coming up with dope ass ideas and strategies, you’re gonna need some dope ass music to inspire you! Here’s a tune that I’ve got on replay this week.

The holidays always remind me of my Mommy, so today I threw on some good ol’ Saturday morning, clean the house type of music.

Press Play below for an Anita Baker throwback👇🏾

🪩 KEEP THE PARTY GOING 🪩

Need help bringing your whole self to your brand? 
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